OSTRICH STEAK PACKAGING - 3 MORE DESIGNS OFFERED TO WINNER AFTER COMP

KICK THE CHOLESTEROL

OSTRICH STEAK

We are offering consumers a steak which is very low in Cholesterol, Fat and has 20% of the methane emissions of cows. The packaging needs to shout "healthy" with its visuals and messages. It also should show product origins being very free with ostriches in large planes from the African savannah. With this in mind, key messages are:

*60% LESS SATURATED FAT THAN CHICKEN
*30% LESS CHOLESTEROL THAN BEEF
*40% LESS CALORIES THAN CHICKEN
*400% LESS GREENHOUSE GAS EMISSIONS THAN BEEF

*60% HIGHER IN IRON THAN CHICKEN

Then can you have a little table:

SATURATED FAT: PER 100G
OSTRICH: 1.5g
CHICKEN: 3.8g
BEEF: 6g

CALORIES: PER 100G
OSTRICH: 144
CHICKEN: 239
BEEF: 250

CHOLESTEROL PER 100G
OSTRICH: 0.62mg
CHICKEN: 0.82mg
BEEF: 0.90mg

"*100% ORGANIC RIBBON"

AN OSTRICH STEAK A DAY INSTEAD OF BEEF OR CHICKEN WOULD MEAN YOU WOULD EAT THE FOLLOWING IN A YEAR:

SATURATED FATS PER YEAR
1.OSTRICH: 546g
CHICKEN: 1,387g
BEEF: 2,190g

CALORIES: PER YEAR
OSTRICH: 52,560
CHICKEN: 87,235
BEEF: 91,250

MEASURING THOSE EXTRA CALORIES IN DONUTS:
CHICKEN = +34,675 = 428 DONUTS A YEAR (36 A MONTH)
BEEF = +38,690 = 478 DONUTS A YEAR (40 A MONTH)

The packaging needs to be very striking. Instead of a black background like in the image in the brief please upload with a white background.

Health conscious consumers. People who like meat but don't want the cholesterol and calories it possesses.

We would like a packaging sleeve designed. So, in the brief you can see "outdoor reared pork" packaging which will be like this:

https://www.aldi.co.uk/unsmoked-bac…8096752600

Except make the background white (instead of black) of the packaging. The sleeve though is what you will be designing. It's 20cm tall and 15cm wide. The sleeve is on the image above the black bit with all the writing on. It has a front and back of pack.

20cm tall and 15cm wide.