Package design for shoe laces to be sold online.
Please see the new attachments in the brief for an idea of my competitor's package designs.
In general, something that CONTRASTS WITH MY COMPETITORS and is very different.
Dimensions: Length 152mm Width 102mm
You are welcome to make suggestions about the package size.
1) Color: I'm thinking black and white, or white and red/orange, white and another color since most of the competitors use dark packaging.
2) Overall design: See the photo attachment of the "Friendly Swede" package. This is the kind of clean and simple, yet premium feeling that I like. It is in a way like Apple's design. My package will be made of small, PVC plastic, zip lock style bags.
I am selling on Amazon Japan.
*Remember to leave a clear space in the middle of the packaging to reveal the shoe laces inside.*
The panda in the attachment is NOT my logo. It is just an example of a design I like.
3) I am selling in Japan, so there will be Japanese text which will be on the packaging. Since I am selling online, customers will not be reading the package to logically decide if they want to buy it. I want to stimulate their emotion with the color, logo and shape of the package.
Here is an idea of what text will be on the packaging:
- Product name
- A web link, which leads to a video instruction of how to use the product
- Made in China
- Space for a bar code (UPC code)
- Product color
Your feedback and original idea is also welcome!