The core deliverables will be three fun packaging design options. We want to ship different blends with different packaging design colors or illustrations. Something to make them pop, and to be fun to unpack!
We've included many examples we like on the below Pinterest board for inspiration. Some of the examples in the Pinterest link could be made more fun and uplifting, something that reflects happy, healthy tail wagging pets!
Here's our written design brief and desired style:
* Less is more.
* Bold contrast, colors that pop.
* Minimal like Soylent (because health), but fun and bright (because pets)!
* Ideally packaging has room for each dogs name to be custom printed (or added with a sticker at time of shipping) - e.g. “Haley's Blend”
* Could play around with cute on-package lines like:
* Waggle on, Hayley!
* One month packages, delivered in custom printed re-sealable stand up pouches (like what you’d see well designed snacks in the grocery store in). We may also print on small daily pre-portioned baggies with tear off tops, so please ensure your design could scale to fit that and show us a mock.
We're both partial to matte finish packaging, but open to seeing non-matte options too :)
Here's some text to play with for your first entry, we can add more details once we're in the final round. Feel free to add other text or change as you see fit while showing off your initial designs.
Front of Bag
-Waggle on, Haley! (name of dog)
-1:2 Keto Blend
-All Natural, All Organic, Human Grade
Back of Bag
-Web link to media rich instructions.