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Plait Food : meal package design
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Food & Drink
Inspiración de colores
Description of the product
Plait is a food catering company that offers monthly subscriptions based plans which offer food to be delivered at a consumers door every weekday. This is tailored to an individuals liking as their able to choose from different option of food to fill their plate with. Plait is structured for the young and productive individual that uses our nutrition filled food to fuel their days. Plait need two types of meal packages, one for each subscription plan, the Lifestyle Plan and Premium plan. Lifestyle Plan This plan is for the average young person who is looking for a well balanced diet in their busy schedule. The packaging has to be simple and youthful but yet modern. It has to easily store 3 food options ( a starch option, vegetables and meat. The primary colours to be used here are white, blue or green. The Premium Plan This is the more healthier option. This is a more elegant and modern package. This is for the more discerning individual focusing on their health. The primary colours to be used are Black, White and/or green. This focusses on more healthier alternatives but at the same time delicious. Both plans have 3 meal options that fall under them. Classic , Vegeterian and Halaal options. These descriptions are to be added on as labels on the packaging.
Description of the product target audience
Universtity students and young working professionals aged between 18-30 years of age. The Lifestyle plan This caters for the lower to middle income group. The package is for both male and female individuals. Majority of users will be young people. The Premium plan. This is aimed at the working class that is from middle to upper class. They want to maintain a healthy lifestyle through their food without compromising taste, so their willing to spend a little more to receive that.
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Concursos terminados recientemente:
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