Cómo joby U comenzó su viaje en packaging y envases
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
We are a rock climbing company selling all you need to rock climb. This particular product will be our own brand of climbing chalk, designed to absorb the moisture on hands it helps you to maintain a better grip. Also used by weight lifters and gymnasts.
The target audience is the rock climber, outdoor lover, free spirited and fearless.
¿Qué te inspira y qué diseño imaginas para tu empresa?
I would like the packaging for rock climbing chalk, we will start with 2 products, which should be the same design but adapted to the different sizes.
The first product is a 250g bag of chalk powder the bag is thick plastic 30cm tall and 20cm wide, at the base it is 7.5cm deep coming together at the top. On the back there needs to be space to include a barcode, and an area for some witty text. The front needs to be eye catching and engaging, it should also include the name (Powdered Grip) the Overhang ltd logo and the weight.
The 2nd product is a 60g ball of chalk, in the product the chalk is in a net ball which you rub on your hands, the idea is to stop chalk going everywhere. The ball comes in a clear plastic bag with a cardboard section at the top, which needs to be designed, it should include the same information as the first product and be variation of the same design.
The long term plan is to have a range of sizes and containers for the chalk, so a design which can work when switched onto different shapes and sizes would be good.
Our core colours as a brand tend to be Orange and grey, but I am happy to explore different concepts for the right design.
I have attached a copy of our logo along with come images of other brands to give you sense of the market place.
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