Cómo nickNA comenzó su viaje en packaging y envases
Tipo de paquete
Packaging for a towel. The packaging will showcase the towel's functionality while also being "open" so that the consumer can feel the towel.
Diseño de inspiración
I like the idea of the package having some nice visuals highlighting that it can clean hard to reach glass types (wine glasses), cars, eye wear, any surface.
This is how the packaging configuration should look (or at least similar to). A cardboard square on the top with the towel hanging below so the consumer can feel and bend the towel.
There is also a hook attached o the back of the package. This is an example of how the hook should be configured within the packaging,
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
¿A qué sector dirías que pertenece tu empresa?
Limpieza y mantenimiento
Nombre de la empresa
San York Inc
Nombre del producto
Descripción del producto
Bendi Towel is multi faceted cleaning towel. The towel has two sides (one cloth and the other microfiber) and is equipped with a bendable foam tube to clean/get into any nook, cranny, or surface. The entire thing is machine washable too! We aim to be in all kitchens/bars across the world! This is a newly patented product started by a mom and her son! We aim to begin to sell to distributors such as Bed, Bath and Beyond. So really anyone who is an eager shopper there could be our customer.
Descripción de los usuarios potenciales del producto
American Middle class. Housewives. Bartenders. Ages 21-60. Potentially college students for dorms. People who shop at Bed, Bath, and Beyond. Eager adventurers of the kitchen, bar, and cleaning space, who seek to switch up the conventional "towel."
Atributos de estilo
Necesidades de diseño
Towel packaging is almost non existent. That is because it is really important for a consumer to feel and touch the towel. A nice, elegant, fun, yet attractive package that would basically serve as a billboard for the towel would be ideal (like those pictured above This would allow the consumer to be drawn to the towel's functionality while still being able to feature it like any other conventional towel. The package should be more like a sleeve or facet of the product instead of wrapping or concealing the whole product. I used an example of how the packaging should look like below (or at least for inspiration! I am always open to more ideas). The front should have our logo somewhere and key takeaways from our towels functionality. I'd say three - five bullet points on the towels use(again, open to ideas!). Simple sentences though. There needs to be an area to describe the machine washing/towel composition in the back of (small).
Lo que debe evitarse
Use of stock imagery
Dimensiones del envase / paquete
Destacado en la lista de concursos lanzados
Promoción de blog
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