The inspiration behind the design focuses on three things: Premium brand, eco friendly, and simplicity.
The design should have a premium feel that communicates the eco benefit of the GLO night light. The goal is to be as informative as possible without overloading the packaging real estate.
Ideas for the front:
Centering around the product picture and creatively portraying a luxury LED night-light that grabs attention while using icons to describe key product benefits.
(Example provided of how key benefits could be listed)
Ideas for the back:
A Consumer message. "Designed with you in mind. From dusk to dawn the glow night light automatically turns on."
-Energy Saving / Modern Design (Less than 2 cents per month to run)**
-Cool To Touch.
-Draws minimal power of (0.2W)
-Soft Light LED Technology
-Dusk to Dawn Sensor.
**Based on maximum power consumption of .5W $.12/kwh 12hrs per day.
Bottom of box
Side Of Box 1
Bulb Type LED
Power Rating 110-120 50/60HZ (US PLUG)
Minimal Power Usage 0.2W
(Explanation of color markers above. The GLO LED Night light will be available in six color options.)
Side Of Box 2
Plug into outlet . The GLO LED night light will automatically illuminate at dusk or during low light conditions and turn off at dawn or when no light is sensed.
For Indoor use only
Not For use with extension cords
Keep out of Reach of children
Ideally all of this interaction will be artsy, but maintain a minimalist luxury feel, that showcases the glow of the night light.
Open to all background colors including black and free design. The light should be the key attracting point. Maybe its glow portrays around the whole package. Completely open to any and all designs that give a high end feel.
-Example of a completed design that has the product details but is lacking that aesthetic appeal.
-Logo EPS vector
-Night Light Clear
-Night Light with dimensions.
-Case die cut box specs for printing are attached.
-Example of design we like.