Cómo Yossihaimberg comenzó su viaje en packaging y envases
¿Cómo se te conoce?
Nostalgic Cookies LLC
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
We are a new company dedicated to the marketing and distribution of our unique line of PREMIUM gluten free sandwich cookies. These cookies are certified organic, kosher, contain no GMO, corn, animal fat or dairy products.
The gluten free market for cookies is very fragmented without a clear market leader, and it lacks consistency when compared to the "regular" market. "Fake" gluten free Oreo cookies are a far cry from the original and so are many other gluten free cookies that try to mimic existing and widely loved regular cookies; They taste like cardboard, feel like sand and crumple as you eat them.
We crafted a line of very consistent sandwich cookies that have great texture, taste and look, and people who tried them said that they are better than the original.
¿Qué te inspira y qué diseño imaginas para tu empresa?
The line consists of 6 distinguished cookies.
We will need a master design that will signify and distinguish us on the shelf, with variations for each of the 6 products.
Each cookie (or 2) will be individually packaged in a pouch (similar to the nuts/pretzel pouch served by the airlines ("pouch"). The pouch size will be 2"X4". Those pouches will be packaged in a 2.75"X1.25"X8.5" retail cardboard box ("box").
Since the pouches will be offered for individual product sale, they will carry the full information as the box.
The package design elements can be found in the attachments (together with the logo).
The package must convey a premium and sophistication appearance. Customers are well educated, medium-high class socio-demographic group who are not price sensitive. We do not target kids.
I like very much a light swirls background (see attached), preferably in a silver or light-teal, but it can not dominate the box.
Please be reminded that there will be 6 products sharing the family, and they need to tie together on the shelf.
The winner is expected to support the necessary design changes required for each of the 6 products (each having a different product name, picture, nutritional table and ingredients).
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