Reimagine alternative product packaging for amazing microcurrent sleep device!

It was good working with him. 1. Firstly, he listens to the feedback. 70% of the designers I worked with did not even follow the brief; and worse yet, didn't not follow the feedback give after they didn't follow the brief. 2. Secondly, He didn't just follow feedback. He was not a "you say this, i do this". He thought through the feedback, gave some recommendations, several options, and also reason for the changes. He really lives "Design" with a capital D. 3. While I did benefit from running a contest where I got ideas from many different designers, which then evolved my work, only about 20% of the designers could incorporated feedback on what worked in other designs - he was definitely one of those. In the end, I got a design that was 1. approved by me and the focus group 2. way more evolved than I could have ever imagined at the start of the contest. 3. included ideas from E-Visual II. Even if some designs were not approved, I know that with him, we pushed the limit and hung in the upper reaches of "not too meh" and the lower reaches of "avante-garde." just right.