The kits will sell on ecommerce websites, so they need to grab attention and stand out from the competition. We want them to look so good that prospective customers almost want to "lick their screens". The design needs to convey: freshness, healthy, quality and fun.
Each kit will be packed in a plain cardboard box. The box will have a white cardboard wrap. This design competition is for the cardboard wrap. Box image with wrap attached. Wrap cutter guide with dimensions attached.
The front design will grab attention and interest. We believe that images of the fresh, delicious salad leaves will work best but are open to other ideas. We've attached illustrative images for this brief - note these are not our images. We prefer simple eye-catching designs.
NAME: Abundant Salad (as text to match packaging design)
STRAP LINE: 7 Fresh, Delicious & Vigorous Varieties to Harvest All Summer Long
WEBSITE: SowLush.com written simply at the bottom.
The back design should show the contents of the box and provide brief details.
Header: Abundant Salad
Strap line: 7 Fresh, Delicious & Vigorous Varieties to Harvest Again and Again
Sub head: Your Kit Contains:
For each of the 7 seed varieties we would want to show and image of the "freshly picked leaf" with a brief flavour description.
Italian Dark Green Parsley: adds a fresh, tantalisingly lively flavour to many foods.
Popeye Spinach: A nutritional superfood! Young leaves are delicious in salads.
Lettuce (Lactuca sativa): Beautiful oak leaf shaped, green and red leaves. Perfect for baby leaf salads.
Sweet Oakleaf Rocket: Combines an unusual sweetness with a sensational spicy, peppery punch.
Pak choi ‘Canton White’: Soft, succulent leaves, with crunchy white stalks. Perfect for salads and stir-fries
Mustard ‘Red and Green Frills’: Superb dark red and green shoots with a mild, yet fiery mustard flavour
Mizuna 'Brassica rapa': Slightly sweet tasting leaves are extraordinary good in salads
Other contents with an image:
12 peat free pots
12 coir discs.
12 label sticks
A small propagator
Contents without image:
Secret Organic Fertiliser
Sowing and Growing Tips
The barcode can be positioned on the side of the box.
PLEASE NOTE: the brand name should just be as text to match the packaing design