tech00 tuvo su nuevo packaging y envases a través de un concurso de diseño:
SoCal/ Baja California/ Retro Hawaiian Vibe Margarita Mix Label
Hecha un vistazo al concurso de Packaging y Envases de tech00
Alimentos y bebidas
Diseño de inspiración
Inspiración de colores
Nombre de la empresa
Mex 1 Coastal Cantina
Sitio web existente
Nombre del producto
Bottled Margarita Mix
Descripción del producto
We are rolling out a retail margarita mix for our restaurant. It will be on a 950ml straight glass bottle that will have our logo as well as instructions on how to make the Margarita. We will eventually be rolling out two other mixes (one called the Hydrator and another that is a seasonal margarita mix) with all the same vibe and feel to them. This will be sold from our restaurant only as of now, so it doesn't need to have nutritional label, UPC codes, etc. It can look very clean and simple. Key information will be our label, the how to make it, an expiration date and a very simple ingredients list. Possibly a quick quote on it as well. The expiration date and also the seasonal flavor will need to allow a sharpie to write on it, since we will be making these in house.
Descripción de los usuarios potenciales del producto
Our target audience is 25-45 year olds. We trend about 75% women followers. We are definitely a coastal vibe here in Charleston, SC but have a Southern California vibe to us. Our user likes to drink margaritas, but wants to keep things simple, Tequila and our mix. Our clientele comes to us at least once a week if not more. We are a regulars type of place, so people are familiar with our brand.
Atributos de estilo
Necesidades de diseño
We are looking for a Margarita Mix label for our restaurant. It must have our logo, a simple ingredients list, a small section detailing how to make the margarita (which I will put below) and a quick little quote below. We have a brand book which I will attach. We like the topographical map look as well as leaves and flowers. Our look is a mix of Southern California, Baja California/Van Life and Retro Hawaiian. We can also go down the sugar skull route at times too, but feel this would be a lighter look to it. Our brand guidelines have fonts, colors, filters, etc but feel free to explore different fonts, colors, etc as long as it fits the vibe of what we put forth. We like fonts that are a bit roughed up. Must have information below Mex 1 Margarita Mix- This would be the name of the product Ingredients- A blend of fresh squeezed Lime Juice, Lemon Juice, Orange Juice and Simple Syrup. How to Make a Mex 1 Margarita- (This section can be slightly tweaked to fit the space better if need be. This part can take up a good bit of the design, so it can either be on the back of the label or possibly even omitted completely. We will have a QR code scanner that will take people to how to make the margarita as well. Instructions are nice though for people using the product.) *First add 1.5 oz of 100% Agave Tequila to shaker tin *Next add 4 oz of our Mex 1 Margarita Mix *Add ice to the shaker tin and shake for 10-15 seconds *Pour into a rocks glass with a 1/2 salted rim and enjoy! Keep this product refrigerated until ___/____ -Something along these lines to allow us to sharpie in an expiration date. Aloha Amigos is the tag line that will go on all the bottles. We use a cool scripted font for this. We would also like to add a QR code to scan to take you to a Youtube video to show you how to make the margarita. This can be simple and on the bottom corner. It would have instructions saying open camera and scan to see how to make a Margarita or something along those lines.
Lo que debe evitarse
No stock imagery and likely no pictures at all. Definitely no clip art look or vibe to it. Our vibe is very authentic, so the mix needs to come across that way. Check out our instagram and our website for more inspiration. We are also big fans of and work regularly with @badwaycreative, @seculasurf, @seakemp to name a few. We love all forms of surf art as well. I am attaching our logo, our brand guidelines and some other art that we have done in the past. Arguably my favorite is the Aloha Amigos design we had done.
Dimensiones del envase / paquete
The bottle size we are looking to use is about 3.5" in diameter and about 11.5" tall. Here is a link to a bottle we are looking to use. If it is not this bottle, it will be very close to this look and feel. https://www.berlinpackaging.com/90202-950-ml-clear-liquor-spirit-glass-bottles-black-phenolic-cap/
Todo comenzó con un brief de diseño.
Una guía rápida e interactiva le ayudó a comprender su estilo de diseño y capturó exactamente lo que necesitaba en su packaging y envases.
Diseñadores de todo el mundo presentaron su magia del diseño.
entradas de diseño
tech00 colaboró con diseñadores para refinar sus ideas
Califica los diseños
Cuando entran las entradas de diseño, puedes calificarlas para que los diseñadores sepan lo que estás buscando en el diseño de tu logotipo.
99designs tiene excelentes herramientas de colaboración para que puedas identificar y capturar tus ideas
Y luego ... ¡seleccionaron un ganador!
En el camino, se encontraron con muchos diseñadores talentosos ...
Creemos que los concursos son una forma súper divertida de obtener diseño.
Concursos terminados recientemente:
Restaurant chefs use this product both as an ingredient in their Asian cuisine and also as a tabletop condiment. This pr
Sophisticated consumers who value health and nutrition and are willing to pay a premium for quality.
Our audience is health conscious men and women ages 30-70! Our customers care about what they put into their body and ar
The heavy chocolate loving beer nerds (male and females) out there. In their 20's & 30's.
Anyone who loves flavor on their food. 20-40 males/female
The high class Clint who will appreciate the good product.