Primary package for Conazol Cream (30g) carton for retail sale in US drug stores, mass merchandisers (Walmart, Target, etc) and grocery chains.
Item is shelved with "Over-the-counter" medicines, in the "foot care" section. (See files attached for main competition and in-situ placement).
Product will be most often placed on lower shelves (near floor); 3/4 top view will be 'primary' viewing angle in retail stores.
1. We've included some packaging that is out in the market now to provide additional direction on how we'd like to improve the current Conazol cream packaging.
a.) The Lotrimin packaging has a clear image of a foot with highlights on the athletes foot symptoms in between the toes of the feet and sides and under feet, please use these images for directional purposes while maintaining the Conazol logo and brand color scheme color orange/yellow/blue
Conazol is manufactured by a leading pharmaceutical company in Mexico, Liomont Labs, that has been in around for 80 years. Keep this in mind that this is a product innovated, developed and manufactured by a well established pharmaceutical company.
On the Conazol product: Conazol Antifungal does provide significant value to consumers. 1. Its formulation is actually more effective and higher quality than many of the products out there.
a.) Conazol cream is an odorless cream which makes it more discreet for the user, not announcing via smell that they are suffering from athlete's foot, this makes it more effective because athlete's foot sufferers are more prone to use the product as directed (day & night)
b.) Conazol cream is also a very silky lotion like cream, not oily like some other products in use, this also makes Conazol a more user friendly product that sufferers of athlete's foot are more likely to use as directed
c.) Conazol is non-staining meaning it will not stain clothes in the wash, making a more laundry friendly product compared to other brands.
d.) Conazol provides an significant value proposition to consumers, it has a maximum strength formulation ina 30G tube for about $2 to 3 less than the leading national brands like Lotrimin and Tinactin
All the above are intentionally part of the Conazol formulation because a more user friendly product is more prone to being used as directed and therefore more effective in curing athlete's foot fungus and relieveing the discomfort on contact.
Conazol Antifungal's formulation is Miconazole Nitrate 2%, which is the maximum strength formulation to cure most athelete's foot as well as ringworm and jock itch
b.) On PURIYA images: We are looking to move in a more up to date and modern direction with the packaging and have provided some images of PURIYA packaging for directional purposes only, this is to give you a general direction
c.) Improving Icons: Conazol packaging has some icons on the back panel used as a "how to use" the product, but we'd like to improve the look and feel and of these icons so they are more updated and modern and images of icons are provided for directional purposes