varner12 tuvo su nuevo packaging y envases a través de un concurso de diseño:
StoneAge Nutrition Label Design
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Description of the product
ALL-IN-ONE MULTI COLLAGEN PROTEIN CAPSULES – StoneAge Nutrition provides proprietary collagen peptide pills that are formulated with a unique blend of 100% grass-fed beef, Chicken Bone Broth, Hydrolyzed Collagen Peptides from Wild Fish, and Eggshell, including Types I, II, III, V, & X. Unlike other collagen brands, our Multi Collagen Peptides Capsules contains no hormones or antibiotics.
Description of the product target audience
Our multi collagen peptides capsules are for health concious individuals who seek an active lifestyle. The Collagen Protein capsules promote a healthier heart, support sleep, improved mood, and supports stress or anxiety.
I am launching StoneAge Nutrition as a new brand. I want to create a template design that will be used across the brand lines, which will start with capsules and liquid supplements, and quickly move into Super-food Powders, Performance Enhancing Supplements (body building pre/post workout supplements and powders). I will include an image showing the types of containers we will ultimately utilize for our product lines (containers.jpg). I will also include a label image that will give you the product information you will need for your initial Multi Collagen mock-up designs (stoneage-label.pdf). The label will be a "shrink sleeve" label that goes from the base of the bottle, up and over the neck of the bottle, and over the top of the cap. I will include images of competitors bottles illustrating a shrink sleeve label and bottle type to use for this design (please only use a bottle shape as indicated on the image shrink-sleeve-label-examples.jpg). The product itself (in this case "Multi Collagen") should be large and bold on the label front and should capture and draw the prospective customer's focus over competing brands. Some of the fonts and design elements should play off of the Stone Age theme. The theme of the line is "Where Great Health Begins" with the idea of returning to the simple, holistic diets of our ancestors; utilizing unadulterated, natural, organically grown ingredients. Similar in many respects to a Paleo diet and mindset. I have also included multiple files from the design of our logo that will prove helpful in creating your design (logo-images.zip).
What to avoid
Please do not design a label that looks like a typical body building label, or a pharmaceutical label, or generic supplement label. The Design should not be subtle, but must standout, and should standout because it is different from the competition, and should make a moderately bold statement. Don't make it look like the Flintstones cartoon, or cartoonish. This is primarily a product for men and women in their 20's to 50's and not a kid's product and we want to convey a level of seriousness about the usefulness of this product for solid nutritional health, and strength.
The bottle is a standard 400cc supplement bottle that is 5.125" high and 3.0" diameter, the cap neck start at 4.375" from the base of the bottle, the cap height is 0.50" and the cap diameter is 1.875"
Todo comenzó con un brief de diseño.
Una guía rápida e interactiva le ayudó a comprender su estilo de diseño y capturó exactamente lo que necesitaba en su packaging y envases.
Diseñadores de todo el mundo presentaron su magia del diseño.
entradas de diseño
varner12 colaboró con diseñadores para refinar sus ideas
Califica los diseños
Y luego ... ¡seleccionaron un ganador!
En el camino, se encontraron con muchos diseñadores talentosos ...
Creemos que los concursos son una forma súper divertida de obtener diseño.
Concursos terminados recientemente:
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