brad88 tuvo su nuevo packaging y envases a través de un concurso de diseño:
"Superfood For Super Dogs" - Dog Food Brand Needing Package Design
Hecha un vistazo al concurso de Packaging y Envases de brad88
Animales y mascotas
Inspiración de colores
Nombre de la empresa
Sitio web existente
Nombre del producto
Descripción del producto
We are Hungry Bark - a company that sells healthy dog food meal plans and treats. Our products excel because of our ingredients. Our ingredients are made primarily of superfoods. We are looking for a design for our dry kibble dog food packaging.
Descripción de los usuarios potenciales del producto
Dog owners of all ages who: 1) care deeply about their dogs health and are willing to pay a little extra for better quality dog food with superfood ingredients instead of getting the dry kibble normally sold in retail stores. 2) value convenience, which we provide to them by monthly automatic delivery + ease of serving.
Atributos de estilo
Necesidades de diseño
We are looking for a very *clean and modern* design for our dry kibble dog food packaging. Our #1 selling point is our ingredients, which are made primarily of superfoods. Our tagline is “Superfoods for Super Dogs”. We are looking to emphasize the ingredients on our packaging. Every dog owner thinks that THEIR dog is the best dog in the world and that THEIR dog deservers to have the best life possible, and therefore deserves food that is very healthy and natural. We are a company that will not hide our ingredients in the food - instead, we will use tell the world about our ingredients. We don't want to be in a situation where our brand is blending in with the masses - we are here to disrupt the dog food industry. Because the customers we will serve will actively be trying to remove themselves from the masses by paying a premium for their dog’s food instead of getting the traditional petco brand dry kibble. One example of product packaging that we really like and think parallels the concept we are trying to portray with our brand is the https://www.rxbar.com/. Their packaging looks like this: https://img.grouponcdn.com/stores/2d5CDNZwbh6ibx9MCmb124gRiANY/storespi4511507-1040x640/v1/c700x420.jpg Order of importance of items that will need to be listed on the package: Logo A text list of superfoods The recipe flavor Our tagline "Super Foods For Super Dogs" “All Breeds & Ages” "Grain Free" Please keep in mind order of importance doesn’t need to mean amount of space committed to it. Example Ingredients List: Turmeric, Pumpkin, Gogi Berries, Ginger, Kelp, Coconut, Spinach, Fava Beans, Green Tea, Chicory Please use the flavor name "Turkey & Duck" on the packaging. Tonality we are trying to achieve with the brand: Conversational — We are approachable, not formal or academic. Plainspoken — We are transparent and truthful, avoiding hype, over promising, and excessive superlatives. Warm — We are kind and friendly. We love our pets, and we love their owners. Playful — We're lighthearted and use gentle humor now and then, but we’re never ridiculous. Winks not guffaws. Other Comments: The logo file attached - the logo has not been assigned a color palette yet. The light blue you see used was picked at random and likely will be changed later. The brand does employ colors. We want to use bright colors to differentiate the flavors. Each flavor will have a different bag color We need to make sure we are effectively targeting millennials, yet not completely excluding the older than millennial demographic We will be extremely responsive on all designs submitted with feedback using screencast videos. We have built hundreds of sites through the years and will work with you closely to hone down any designs that are submitted. This is a very important project to us and we will ensure that we help support your efforts anyway we can.
Lo que debe evitarse
Avoid looking at our website to base your designs off of. We will be completely redesigning the site before we go to market with the product. We don’t want our packing to look like it came out of a comic book. That goes against our brand guidelines stated above. Please keep the logo away from the very top of the packaging - we want to avoid it getting ripped off when a customer opens the bag. No pictures of dogs or food images on packaging please.
Dimensiones del envase / paquete
Please use the file die line file attached.
Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Packaging y Envases comienza en $449.
Derechos de autor completos con archivos listos para producción para impresión digital y / o impresión.
Todo comenzó con un brief de diseño.
Una guía rápida e interactiva le ayudó a comprender su estilo de diseño y capturó exactamente lo que necesitaba en su packaging y envases.
Diseñadores de todo el mundo presentaron su magia del diseño.
entradas de diseño
brad88 colaboró con diseñadores para refinar sus ideas
Califica los diseños
Cuando entran las entradas de diseño, puedes calificarlas para que los diseñadores sepan lo que estás buscando en el diseño de tu logotipo.
99designs tiene excelentes herramientas de colaboración para que puedas identificar y capturar tus ideas
Y luego ... ¡seleccionaron un ganador!
En el camino, se encontraron con muchos diseñadores talentosos ...
Creemos que los concursos son una forma súper divertida de obtener diseño.
Concursos terminados recientemente:
Our target group consists more of male customers who are gifted with craftsmanship. The product will initially be sold e
All people who have a toilet and are also open to new, more sophisticated everyday solutions.
The Dancing Dog Company is a bad ass pet food and accessories start up. All our food and treats are based on the methodo
The target audience are cat owners, 20-50 and mainly female. Looking for a more convenient litter box solution and avoid
Wealthier people (income = $70k/year and up) who have dogs and live in urban areas. Specifically, we are targeting San D
The product is mainly used by cat, dog and other pet owners, male and female, from young to old, whose animals lose fur
Young professionals or middle aged parents of a growing family who also happen to be pet owners. They are able to afford