The objective is to create packaging that will:
1. Very clearly explain the functionality of the product
2. Stand out from the rest
3. Be very clean, modern and easy to read
Preferred colors - White, Light Blue, Orange, Green.
The best candidate is the one who has at least basic understanding of marketing and what the consumer packaging should look like. Remember that the product has 2-3 seconds of the consumer's attention. If we don't deliver the message, we don't make the sell.
PLEASE NOTE: TubShroom is one word and should not be written as two words, or Tub on top and Shroom on the bottom. It should always be one word.
The product can be seen here:
We need to clearly show how the product works, so above the unit we will have 3 or 4 step-by-step illustrations on how the product works. The first illustration should show how the TubShroom is inserted into the drain. Second will show it pulled out and hair neatly wrapped around it and third should show how one can easily remove the hair from the TubShroom. Again, it can be 3, 4 or more images, but they have to be big and clear enough that the customer understands how it works. This is, perhaps, the most important part of the design. Please watch the video a few times so you have a complete and clear understanding of how the TubShroom functions, so you can depict it in your work.
Here is the copy(text) that we’ll need to include in the design:
1. The slogan. It’s rather long, but it lets the customer know that TubShroom really works. “TubShroom Will Catch Every Single Hair, Every Single Time You Take a Shower. Guaranteed!"
2. 100% BPA FREE high grade silicone.
3. list of the Benefits:
a. Never deal with clogged drain again
b. Never use harmful acid based liquid solutions
c. No exposed hair while taking shower
d. Easy to clean and maintain
e. Works great with both Human and Animal hair
4. Fits any standard 1.5” bathtub drain
5. Revolutionary Bathtub Strainer/Hair Catcher!
You can use any of the images that are used in the IndieGoGo campaign page. Please let us know if you have any questions or suggestions. Suggestions are very welcome. You are professionals and may come up with a better placement/arrangement than we suggested.
Once we're done with the front of the card, we will design the back. The back will not involve much. We will show how some of the bathtubs that have the built in stopper can be adjusted to fit the TubShroom and then some working, barcode etc...
We will continue working with the winning designer for years to come. We have many more design projects coming up. The projects will include: Trade show booth design, counter top display graphic design, store floor stand graphic design, numerous brochures and PP presentations and more… Moreover, we have 4-5 new products coming up that we’ll need packaging design for as well. We’re looking forward to finding a skilled artist who will become part of our growing company.
Thank you and good luck!
Serge Karnegie - TubShroom Co-inventor