Unleash your Inner Pet Enthusiast! Innovative Pet Food Company Seeks Design for New Consumer Brand

Carnivore Meat Company

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Nature's Advantage

Ultra premium, limited-ingredient freeze-dried pet food for dogs. All products in this line are meat-based and all natural, offering meals for pets the way nature intended. Products are formulated from nature - no artificial ingredients, no fillers or flavorings, no grains, no synthetic vitamins or minerals, no artificial preservatives or colors, no added antibiotics or hormones.

Product is intended to be sold online as well as mainstream mass merchandise retail (e.g., Wal-Mart and Target), grocery stores, c-stores and home improvement (e.g., Ace Hardware, Home Depot, Lowe's, Tru Value, etc.). This product WILL NOT be sold in Petco or Petsmart stores. This is a new product concept based on a proven pet food formulations for freeze-dried products from Carnivore Meat Company. Flagship consumer brand is Vital Essentials, currently sold in specialty pet retail. Nature's Advantage will be more mainstream and may include exotic proteins as well as fruits and vegetables.

Initial offering will be single freeze-dried protein (Beef Liver). Line extensions are currently under development.

This new product line is intended for discerning pet parents who are health conscious and seek nutritious diets for their pets that match their active lifestyle. Average income: $70,000+ Married millennials - pets as kids OR young families. Have disposable income. Live in larger metropolitan areas such as: San Francisco, San Diego, Los Angeles, Sacramento, Portland (OR), Seattle, Denver, Georgia, Minneapolis, Chicago, Cincinnati, Cleveland, Detroit, Pittsburgh, Baltimore, Philadelphia, Upstate New York, Tampa. Eats organic food regularly, exercises regularly and is interested in sports. Very media savvy, uses mobile devices heavily especially to watch video. Social media active.

Pet food packaging for a dry (freeze-dried) food for dogs, approximately holds 1#-5#. Explore a variety of packaging forms/styles (i.e., "milk carton", bag, canister, eco-friendly pouch, etc.). Front of package must attract attention in a sea of competition for both online consumers and in-store consumers at big box type stores. Back of package must include: ingredient panel, nutritional analysis, feeding recommendations, key message points about the formulation.

Try to make any dog images more neutral in terms of breed and age. Looking for adult age dogs that do not convey an age specific diet - food is intended for all ages. In terms of breed, stay away from images of breeds that are unique or highly specific (e.g., bulldog, miniature or tiny breeds, pit bull, doberman, greyhound, etc.). If incorporating dogs into design, try to use images of "friendly" dog breeds (e.g., terrier, collie, Labrador, etc.).

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