Update the packaging design for Egypt's first air chilled chicken, Temry - modern, high quality, lively

Alimentos y bebidas

Temry

https://www.facebook.com/Temry.Chicken

Temry (logo is in Arabic)

Egypt's first air chilled chicken. Highest quality available in the market Temry is an existing poultry brand in Egypt, offering fresh and frozen chicken in all possible cut offerings. We offer world class quality that is the highest quality available in the country. Customer feedback has been great. Recently, since we started to perform more marketing activities we have been seeing many downsides to our identity, so the objective of the revamp is to push for a more attractive, modern, and eye catching package.

Mainly famales; ages 24-60. Upper and upper middle class. The brand’s target audience are upper and upper middle class consumers between the ages of 24 and 60 who appreciate quality and are always looking for the best options available to them; customers who don’t mind spending a little extra for the peace of mind of knowing that they are purchasing high quality/hygenic products. Again, the redesign should exude the high quality of the brand while still looking up to date and fresh.