Aloha from Hawaii!!!
Hawaii Volcanic is an ultra premium active lifestyle brand that successfully launched in 2015. We are selling millions of bottles annually here in Hawaii and are now preparing to launch into N. America and beyond.
We want to redesign our bottle labels in particular the front of label to be easier to read from afar / cleaner so it stands out bold on the shelf and in the cooler next to competing brands. We want to keep the blue fade translucent thing we've got going around label but it's OK to add more punch solid color/s to the front portion of the label. OK for now to keep the two side panels as is (No text changes side panels) Really most interested in a bold change to front most noticeable part of label.
The word HAWAI'I should be largest easiest to read (Think FIJI water label) followed by the word "VOLCANIC" It's OK if you change our logo text fonts but the water drop should stay the same as we love that. Feel free to add color to water drop logo. Ok to play with metallics too as our current label has metallic silver outline which we love.
Other must keeps on the front of label:
Front of label should read as follows:
WATER IS LIFE
(Ok to plays with how exactly WATER IS LIFE is written - could read
Naturally Alkaline Aloha
pH 8+ (Placed anywhere very noticeable)