Make a lion the king of our cake buisness #rebranding #luxury #craftmanship #cakes

Foto del perfil por yosiana

From the start when I saw her design, I knew it would end up in the finalists. With 10+ years' experience in Procter & Gamble, I do recognize a great design when I see it. Yosiana is not going to be the designer that comes up with dozen of iterations or proposals. She is going to slightly change the design, but will stay close to it. While this might mean we "missed" the opportunity to find an even better design, on the other hand I do respect a lot designers that stick to what they think is right - and at the end of the day, her design won, so she had a point, hadn't she ? ;)

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