My design is for a site specialising in whisky accessories, displaying everything from the basics to novelty items. The imagined something fun, something that would fit in a specific space on my site and something that would look good on a cap or t-shirt should i ever decide to create my own merchandise. I wanted all the above without really having a clear idea of what it was to look like.
The designer read my brief and gave me something that was 80% of the way there in the first attempt. He made seven(7) revisions with my comments until he gave me something that was just perfect.