I was at a stage in my contest where I had identified the top five logo designs. It was at that point that JongJawi's design entered the fray and I and my team were forced to clear the table and start again. JongJawi's design was a game-changer. It jumped off the page and hit us between the eyes, and we realised that this was what we wanted our logo, the vanguard of our branding strategy, to do. As more designs poured in, it became clear that there were no new surprises in store; the polished uniqueness of JongJawi's design prevailed. We had different combinations of friends look at all the designs, and the consistent verdict convinced us that we had indeed found our best logo designer. Brilliant, just brilliant!