Sophisticated logo design for a home decor/lifestyle blog. Taryn (owner) was open to visual graphics in addition to text but wanted it to remain very sleek.

I decided to go with her initials and play with them a little bit. W is turned out as a home roof, to give that subtle hint that is a home-related blog/business.

Calm blush pink/gray color scheme is chosen to convey the relaxing tone and attract her audience in the best possible way.