The logo designed for "Camelia" represents a living laboratory in long-term care for elderly individuals with Alzheimer's and adults with severe disabilities. The aim is to develop compassionate care, encourage family involvement, and improve caregiver methods.
Design Elements:
Flower Symbol:
Camellia Flower: Known for its robustness and longevity, it symbolizes love, admiration, and respect in Japanese culture.
Heart Motif: Integrated at the centre, emphasizing love and compassion.
Color Palette:
Mint Green: Conveys calmness, healing, and renewal.
Typography:
Camelia: Displayed in a clean, modern sans-serif font for clarity and approachability.
Concept Representation:
Quality and Care: Elegant design and heart motif.
Dignity: Symbolism of the camellia.
Health: Soothing mint green colour.
Community and Partnership: Intertwined petals suggest interconnectedness.
The "Camelia" logo embodies robust, compassionate care, focusing on quality, dignity, and community.