Hamerton required a new, fresh visual identity for their family owned and run company specialising in Investment & Real Estate in Israel. Their previous identity was outdated and out of touch with the modernity of today's, 21st century market.

To combat this I developed a beautifully slick and sophisticated identity. The minimal, geometric approach symbolises the company's straight-to-action, 'no red tape' nature of business. The depiction of high-rise buildings reflects the company's industry and focus on property investment. Subtle, upward trajectory resonates Hamerton's market growth, their persistence to achieve only the best for their clients and the company's positioning in the market as top of their field.