This brand offers directly traded and micro-farmed artisan teas. They source quality teas by visiting the tea producers in India, China, Taiwan and Japan in person. Target audience is people who care about the quality of the teas they drink. Using the tea leaf and mandala as inspiration, I created a mandala that was also inspired by Chinese & Japanese mandalas. It was created by hand and meant to look organic, much like the tea the brand offers. The serif font gives it a professional look and makes the brand easy to read.