The 99designs concept was totally new to me 1 week ago. I set-up the competition following the step-by-step advice of the 99designs team. Out of 377 entries and 107 designers within 5 days I had the 5 finalists and put these to a poll with interested parties. There was a clear winner with the design by Footstep. Not only was the design original, eye-catching and to the design brief, but the follow-up refinement and timely alterations by Footstep made what could have been a long drawn out process quite enjoyable. My advice (after one experience) is go with an experienced designer with a proven track record. I have no hesitation recommending Footstep.