13 to 18 high school aged influencers - what does a high school teenager want ? Any guess
Drumrolls please..... Peer validation and to be seen as cool. I went back to my teenage. so being part of a cool group & having a cool box design will help them feel so when they share it
Increasing shareability on social platforms- I read this data by PEW Research center that what do actually teenagers share about and found out that Accomplishments is the #1 thing shared by teenagers on social media so I did small typography on front saying "only for Official ambassadors"
which generates emotion of exclusivity being part of something which everyone is not doesn't sounds like something Yess ACHIEVEMENT this strategy will Increase the shareability of Saturn Ambassador box.

Vibrant Design is created with the help of bright pop of colors used by brand and fun vibe Illustration inside the box