General Tool Company (GTC) is an aerospace and defence industry engineering firm based in Cincinnati, Ohio. Along the way in developing the mark and the brand ecology, this cinemagraphic animation emerged, created in Plotagraph. It probably won't be used, as the brand aesthetic pushed towards clean and minimalist, but I like it. The gif image is heavily compressed from an original richer high-resolution movie that could be used as an incidental segment in a company showreel.