Unique and original watercolor art that beautifully convey and elevate the brand She Runs Deep, LLC, a company. The logo design and all concept introduces women to the power of deep water running -a unique and challenging running workout in the water.
The main silhouette is powerful, confident, dynamic runner (every) women, She is purposefully surreal—with subtle mermaid elements.
The Brand Colors chosen are inspired by pool and ocean colors as well as mermaid-theme colors with charcoal black to add edge and sophistication.
The watercolor technique is another brand attribute connoting artfulness, joy, and femininity as well as the qualities and impression of water. It also adds a critical element of originality which is important to target audience--to feel part of something special and unique.

Another brand attribute is a sense of movement and water-like flow or splash represented in the brush font and watercolor color logo fill, as well as the background art..