For our shipping company logo design process, we start by gathering insights into the client's brand values, target audience, and industry positioning. Sketching out initial concepts, we focus on elements evoking reliability, efficiency, and global connectivity. Upon digitization, we refine the chosen concepts, integrating maritime imagery and typography that reflects strength and professionalism. Mockups are then created to showcase the logo on shipping containers, uniforms, and digital platforms, ensuring its adaptability and impact across various mediums. Iterative feedback loops with the client guide us towards a finalized logo, accompanied by comprehensive brand guidelines to ensure consistent branding across all touchpoints.