The idea is to create the initial BME with something that could represent "Boundless". I choose a bird, then I put an infinity icon to emphasize it a little more. When designing the logo, I was imagining it like the bird is flying toward infinity, where the "Boundless Music Entertainment" exists. As for the color, I was thinking that black and gold would be awesome for a luxurious record label business, and then the client asked me to make a very luxurious business card. After some revision following his request to make it even more luxurious, the design was finally chosen as the winner. The client is very satisfied with it.