For millennial and gen z men who go to the gym as a routine, Crixus is the only brand among all protein powders that offers quality protein powder, limited selection and emphasizes an distinct experience at a low price, because they are a Digital Native Vertical Brand that cuts out manufactures, leverages customer data. The brand is named after a Crixus (a gladiator) and features modern packaging.

Warriors and elements representing warriors symbolise the resilience and fighting spirit of successful individuals. It can also be associated with strong male role models who inspire others with their passion and confidence - even within the face of adversity.

Iconographic design; horizontal lock-up.

Typeface used: Metropolis (Extra-Bold weight; the type used in the logo had been altered in order to compliment the icon and to add uniqueness).