***Simplified presentation

- The "Minnow" brand guidelines are designed to communicate unity, calmness, and professionalism in a modern and simple way. The logo’s floral-like symmetry represents "strength in numbers," symbolizing a school of fish, aligning with the brand’s focus on community-driven wellness, especially in hormonal and metabolic health.

The soft pink and charcoal blue color palette reflects the brand's essence. Pink conveys warmth, care, and compassion, while charcoal blue adds stability and professionalism.

The brand's pattern, inspired by the logo, is arranged in a minimalist way to symbolize water, fluidity, and depth—key elements in any health journey. The overall design uses negative space and fine details to create a modern, sophisticated, and luxurious look without overwhelming the audience. These guidelines establish the brand as premium, appealing to clients seeking top-quality healthcare services.