Cómo Andrew19950216 comenzó su viaje en cartelería
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
Moora Citrus is a major Australian owned Orchard producing citrus fruit for West Australian Families.
¿Qué te inspira y qué diseño imaginas para tu empresa?
A billboard advertisement to be used on five or more billboards
displayed on roadsides. The size will be 6 metres wide by 3 metres
tall. The purpose of the signage is to highlight the importance of
orchard and its oranges.
The vision is to create land marks in high traffic areas, which
create exposure for the orchards brand and strengthen West
relationship (and so create loyalty from the public to a local
agricultural business) with the Moora Citrus brand. We would like to
billboard to include our logo (attached) and our mascot orange with
smiley face (attached). We would like the colours to include (but not
be limited to) our trademark blue and orange. Apart from these
limitations you are free to come up with any creative ideas that you
It is vital that the advertisement achieves a strong sense of the
-the orchard being important in terms of its operation and its
contribution to West Australian life
-the concept of cultivating the land and providing long term
prosperity through jobs
- funny yet classy with mystery about the brand
-family orientated but maybe edgy undertones
-attention grabbing and unique
Looking forward to your contribution
Please note that we are hoping to use the advertisement as
an A4 size brochure, which can be used in store with supermarkets or
green grocers. The vision is to use as much of the billboard
advertisement so there is consistency but the brochure would sit on
top of the oranges to attract people to in the store.
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