This is a startup for a chain of all vegan stores. This is a copy/paste from the section of the attached PDF-brief that describes the core of the business idea:
Hello world. We have a situation.
We live in a reality tainted by extreme awareness and emotional numbness at the same time. We get heart
wrecked by viral movies showing how the egg industry massacre just hatched chickens. Still we go home
and make pancakes. We want to eat less meat but we are lacking friction free and attractive alternatives at
hand in our daily life. We need an inspiring pathway to vegan products.
MyVegina is the solution.
The market is fleurishing with vegan products like never before. You don’t have to limit your taste
preferences as a vegan anymore, there are vegan substitutes for everything. But you have to make an effort
to lay hands on these products. What we are missing today is that appealing physical hotspot where these
products are gathered for sale. What we are missing is MyVegina.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We need a display stand that is soaking of
MyVeginas visual green wall identity. It can be used within the store or in other stores for branded products. Please note! This is not a demo table- its ment to be a really innovative branded display stand with shelves/hangers for food packages.
If you read the full attached brief you will find pics and other info about how we see our visual concept. We also uploaded the logo and signature backgruond for you. We have another contest for a 3D of the inside of the store if you are interested in that too.
Please don't hesitate to ask for feedback along the way! We are happy to answer any questions!
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