LeafRush is an online service, providing education, convenient online ordering and home delivery of marijuana and associated products. We are essentially a liaison between dispensaries and consumers. We are not branding our own products just the delivery service and education of what varieties are best for the discerning consumer.
Target audience: White collar, upscale busy business professionals, age range 28 - 40+; 50/50 male to female. LeafRush is not targeting the typical marijuana culture of stoners and "dude-bras"
LeafRush Brand Positioning Architecture:
For: Normal, hard working Americans
Who: Believe marijuana is a supplement to their life that is a much better alternative than alcohol.
The: LeafRush Service
Is: Safe, Quick and Convenient
Because: We are providing a service that you want on your schedule, which does not exist as a service today.
LeafRush: Is an online service, providing education and a convenient online order and home delivery of marijuana.
• Consumers are more health conscious and want a product that allows them to take the edge off of their busy lives, and have a desire to do so with a product that has limited after affects.
• People seek convenience and do not want to go to a dispensary.
o Dispensaries still have a “gray” market feel
o Dispensaries offer an abundance of choices, which can be overwhelming without enough time to evaluate options
o Due to the current social acceptance or non-acceptance of marijuana use, many consumers prefer to use it discreetly
• There is a need to provide something different to what the counter culture and subculture offer with marijuana
• White collar, upscale busy business professionals
• Age Range: 28-40+
• Sex: 50/50 M/F
LeafRush is NOT targeted to:
• LeafRush will create a new culture and understanding of what marijuana and the cannabis industries is; as well as promote the proper consumption of marijuana through education and offerings of equipment used in the consumption process.