This has to be unique and filled with personality, but that has a classic appeal. It cannot be another cliche startup logo.
I have placed in several pieces of inspiration from the 80s. I'm seeing a throwback vibe that many people are starting to trend towards. I have included inspiration from that accordingly. Rad energetic designs are awesome.
That said, it is a business. When we tested the 80s designs, people favored a more modern, traditional, quiet and calm design. Classic, professional designs (Joy of Cooking, Joy of Painting, Joy of Sex) or subtle, impactful designs are welcome.
It must look inspiring and motivating. It must give the viewer energy. It must speak to Millennials, students and anyone wanting to start a business or improve their business.
It has to communicate confidence, accessibility, equality and inclusion. It cannot be offensive or exclusive in any way.
It needs to be timeless. Something that we will look back on in 20 years and say: "That is classic." - not - "Oh yeah, logos looked like that back then"
The final output will need a color design and a black and white design.
Many thanks for your help!