Duzn (pronounced like dozen) is a donut delivery service! We do not have a retail space, we'll be making mini-donuts out of a commercial kitchen and using delivery providers like GrubHub, DoorDash, and UberEATS to get donuts to customers.
No retail space means everything will be online. Website, social, etc., so we really need it all to tie together. I chose pink as the primary color because that's the standard color of the box when you get donuts at a donut shop. Pink, white, and gray/black would be the colors I'd like to see. The logo will obviously be used on our website and social accounts, but we'll also be turning it into stickers that will seal the boxes when the donuts are delivered. I want it to be fun but look clean as well.
Our focus initially is on businesses, ie when someone brings donuts to the office.
We'll be producing postcards and magnets for marketing purposes that will be handed out and put in every box. I envision these being mostly text, so interested to see what fonts are used. #BeTheOfficeHero is the hashtag we're working with at the moment but that doesn't necessarily need to be in or on the logo. So a postcard or magnet might say:
"Be the office hero. Get donuts. Donuts delivered. Duzn.net"
"Will you be the office hero? Get donuts and find out. Donuts delivered. Duzn.net."
Ideally, these postcards have the same look, colors, fonts, etc., as what we'll use for ads on social, so people see the same thing online and offline. I know Facebook, Twitter, YouTube, is part of the package here, but I'd like a file I can use for our IG image as well.