MusicianLife.Co is a website designed to support musicians growth and happiness. It is more focussed on life coaching to help each musician find their own unique path to be happy as a musician and artist.
MusicianLife.Co will be a website that does affiliate marketing and sells other peoples online courses that were made for musicians. These affiliate sales courses are more focussed on "strategy" of how to tour successfully, how to do marketing for musicians, how to produce, how to write a song, etc. Along with selling other peoples products, musicianlife.co will also sell it's own courses. The musicianlife.co original courses will be more focussed on life coaching for musicians than "strategy" coaching.
The overall vibe of the brand should be happy, uplifting, hopeful, optimistic, creative, and playful.
I have chosen the Joshua Tree as my logo for this website because I will be filming the musicianlife.co original courses in Joshua Tree National park. I have chosen the Joshua Tree because they live to be hundreds of years old, sometimes thousands of years old, they are only found 1 place in the world, and they live in a very inhospitable environment, yet they flourish. I use this metaphor of the Joshua Tree to compare to life as an artist in the "desert" of our creativity. The Joshua Tree has maintained it's artistic/creative vision, it's longevity, it's originality, it's authenticity, despite the harsh conditions surrounding it.
Using this metaphor I will teach musicians and artists to be happy with wherever they are in the creative process and to learn how to not give up on themselves when they are "running dry".
I am not trying to help people achieve the status quo of "success", but rather am trying to help them find their own idea of success that will allow them to be happy.