Cómo Auction comenzó su viaje en logo y paquete de redes sociales
¿Cómo se te conoce?
Black Diamond Benefits
Cuéntanos a qué tipo de público quieres llegar
We are a Benefit (fundraising) auction company. We provide auctioneers who have advanced training in timeline, salesman ship, and interpersonal communications to raise more money for non-profits. We have experience doing 60+ fundraising auctions every year in larger markets, and would like to build a new brand back in our home town.
This company is an off chute of Black Diamond Auctions a family business 38 years old. Our target audience are non-profit organizations (with operating budgets of $1 million+) in a small/medium size metro area of approximately 100,000 people. Most often we are hired by women 35-55 years old who work for or volunteer with non-profit companies.
¿A qué sector dirías que pertenece tu empresa?
Comunidad y sin fines de lucro
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
love the reverse images that create "H". Not as big a fan of the typeface.
Enjoy the high-end tone, not sure if it is too stuffy.
I like the structure of this mark, like the fact that it could be pulled apart if needed in certain situations
love antler reverse design.
This is a little hipster for us, but there is something very attractive about this design. Probably the hidden hairline coming off the "T".
This illustration style is fun and very iconic.
Love the typography work here. The combination S & B is inspired and classy.
We enjoy the modern abstract feel. It also has both a soft/feminine feel as well as a masculine element.
Simple illustration that still has a very classic feel. So clean and modern.
Wanted to include at least 1 "badge-type" sample. It has a nice bold position, but probably isn't as classy or high-end as we will need.
We have had a challenge visually of finding the right balance in our work. Tuxedos and formal dresses are often seen at fundraising events in larger markets, but because this is a smaller market, we have not found the right mix for brand identity. That is why we are here.
The logo I have attached is NOT something we like, it was done quickly and was a low hanging fruit solution. Because we are not happy with the logo we have not developed any marketing materials.
Once we have a brand identity, we want to build our website and social media presences in this new market.
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