Cómo christinari comenzó su viaje en logo y paquete de redes sociales
¿Cómo se te conoce?
Upcycle it Now
¿Cuál es el eslogan de tu compañía?
Made in California
Cuéntanos a qué tipo de público quieres llegar
Upcycle it Now is a design and manufacturing company that turns materials that would have been destined for the landfill into beautiful and functional products. We currently make small accessories such as travel pouches, wallets, totes as well as fun items like dog coats. We have been primarily business to business (Patagonia is our main client), but are building our business to consumer side. We want a new logo that engages and inspires a consumer audience to learn more about us. Our target audience can have some or all of the following attributes: environmentally conscious, travels, loves the outdoors, loves nature, pet lovers, appreciates craftsmanship, inspired by innovation.
There is also a video of a pitch I gave about the business this past summer, which gives really good background. Happy to share the link if you are interested.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I like the bold symbol and simple text. Feels like you could use the top icon on its own as well.
Fun and playful but not too cluttered. Carries a mood of travel and fun.
Clean and simple. Feels like a lifestyle brand.
Artistic feel is very fun. I like the really clean font.
The icon is bold and fun. Clean font is a plus.
A bit more bold but has good symmetry.
Thank you for taking the challenge! We are excited to work with you and open to any questions or clarifications you might have, so feel free to reach out as much as you need. We love original ideas so don't feel constrained by what we have currently (I've attached our previous logo just as a reference).
We would love to see some examples of the full name and tagline but are also open and curious to see examples with abbreviated versions of the name and/ or no tagline. Our ultimate goal is to have a fresh and inspiring logo that draws people to learn more about us and to tell others about what we do.
Social media wise we are mainly using Instagram and some Facebook thus would love ideas for creating a cohesive look with posts. For instance, should we have any signature motifs or template style posts that repeat with different image or quotes?
I've attached the following files for reference:
1. Our current Facebook cover page
2. Our current logo
3. A graphic of how our business to business process works to intervene in the traditional linear process of textiles and apparel.
4. A How it Works slide that describes how businesses work with us
This logo will be targeting a move to direct to consumer but the processes of how we get materials and how we upcycle them are still very much part of our story.
Again thank you and feel free to reach out. I have lots of product shots as well and happy to share.
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