It is Potintia's job to make extremely complex patterns and processes accessible and simple. Therefore, our logo must take a radically complex concept: the quantum entanglement of "possibility" and "reality", and visually bring them to life in a simple logo.
The successful logo will capture the interplay between possibility and reality. Therefore, the logo needs to reflect two separate states - possibility and reality - that are separated but mirror each others form, direction and potential. In between these two states is Potintia.
My favorite of all the attached images are the concentric circles with the simple color scheme (image names: 465535389.jpg, entang.jpg and 14209365452949) . My initial thought for the logo was to simply borrow the simple structure and symmetry of the circles and the simple color scheme. As you are thinking about what to create - these images should be used as your North Star.
Many of the other attached photos are examples of artistic interpretations of quantum entanglement. These are obviously way too busy, however I find them gorgeous and inspiring. They make me about the limitless possibility that exists at the quantum level and the possibility that exists at the smallest particles in the universe. These images are there for inspiration in case you want to do something inspired!
For font, the logo will have a standard font - nothing hand drawn or bespoke.
Finally, the logo must have color. Ideally it would be a simple array of color like the beautifully simple color scheme of Google, NBC, Microsoft and eBay's logos. Ideally a similar, simple color scheme would be integrated into the logo, image and/or shape. The colors to not have to be the primary colors like Google, NBC, Microsoft and eBay. If you were to venture out away from primary colors, I tend to skew more towards blue, grey, green and earthy tones.
Thank you all for reading this. I look forward to your submissions!