'Learning for Purpose' is a national, university-led initiative that researches and realises capability development in the Australian Not-for-Profit Sector.
In practice, the 'Learning for Purpose' initiative comprises multiple activities (e.g., research studies, professional development) to systematically understand and improve the means through which individuals and organisations gain and sustain the knowledge, skills, and abilities for realising social impact.
The intended meaning of "Learning for Purpose" is as follows:
Employees and volunteers in the Not-for-Profit sector shall "Learn" new knowledge and skills so they can better serve their "Purpose".
"Learning" also refers to our scholarly research about developing new skills, which is then translated and passed on to the Not-for-Profit sector.
Stakeholders of the brand involve not-for-profit organisations and their leaders (e.g. CEO), their employees and volunteers, philanthropic foundations, and policy makers. There is no particular domain focus, instead the Learning for Purpose initiative supports the full spectrum of Not-for-Profit endeavours, which for example address: social disadvantage and disability, the environment and sustainability issues, arts and culture, sports, family and children.
Seeing the Logo and Social Media visuals shall evoke trust and motivate people to find out more, got our webpage (under construction) etc.