So I want to tell you a story about the person who just moved to Dallas, Texas and why Dallas New in Town is good for these new arrivals.
Here's the story of a new member with Dallas New in Town. They just drove into town after a long day of driving with boxes, furniture, essentials, etc. What they're leaving behind could be an ex wife or ex-husband, an ex-life, a poor reflection of themselves that they don't want to see anymore. They tossed it out when they left town. So it's sunset and they are driving into town, tired, exhausted, but excited. Excited for new adventure, a new journey, a new life. Excited for a change, a new beginning.
They see the Dallas skyline in through their windshield (what you have on your design), and a warm, inviting sunset glow behind it. The sun is a reflection of a new beginning, a new life, a clean slate. They keep driving. They’ve arrived.
That is what we want our logo to be about.
Dallas New in Town is here to help you get acclimated to Dallas-Fort Worth, find fellowship with new friends, and fill your calendar with fun things to do.
25-45 skewed more female
New Job/Recently moved
Social but timid
Looking to make new friends and get recommendations of places to go and things to do.