Eluminarie is a brand for female entrepreneurs who run online businesses. It is a play on the word Luminary aka a person who inspires or influences others, especially one prominent in a particular sphere.
Our target audience are women between the ages 34 and 45, she is passionate about her business, creative, loves high end luxury with a conscious.
She appreciates details, whimsy, doesnt take herself very serious but means business at the same time. She is smart, intelligent, witty and I want the logo to draw her in and make her feel understood, almost like she has found her people. As the intention of the brand is to create a community of like-minded people.
I am open to having a fun icon represent the brand along with typography, as well as having just typography for the logo.
I've included a bunch of logos to get your creative juices flowing, you will notice that these sample logos are intelligent designs, they elude to what the business does. That is what I'm looking for in my logo.
Luminary means an influencer, trailblazer, someone who is an expert in something specific. A more literal interpretation could be an object that shines and emits light.
Another USP of what we are offering is connection with people online, if you can creatively depict that, it could work.
Also, I’m not looking for an illustration of a woman or a female silhouette as the icon of the logo. Think more on the lines of tech, platform, app for women and less beauty, fashion. Hope that helps.
Looking forward to your clean, minimalistic and chic designs! :)
Thank you so much for participating in my contest! I really appreciate it.