Design a new Crypto (Education & Merchandise) Brand Identity

Tecnología

CRYPTOFANATIX is an online business centred around the subject of cryptocurrency, investing and the trading of forex/equities/crypto and NFT's. The goal of the business is to become a leading platform for crypto learning and aims to be a one-stop-shop for newbies as well as experienced traders and enthusiasts to learn and invest in digital assets.

INFORMATION ABOUT THE BUSINESS The main platform for the business’s income generation will be a website (cryptofanatix.io) that will have educational marketing content by way of 'how-to' videos / Blog posts as well as an E-commerce Shop/Store component from which to purchase content (physical Apparel/merch & digital products) The target market for the brand is aimed at a younger generation of crypto entrepreneur and investor and therefore aspires to be ‘Fresh’, ‘Modern’, ‘Techy’, ‘Funky’ and ‘Cool’ and something that will become recognisable by its distinctive look and colour scheme elements. The brand identity should be able to translate well in the digital form as well as onto physical products and therefore the goal will be to eventually have marketing ability in the form of branded clothes (t-shirts & hoodies), other lifestyle accessories (phone cases, bags etc) and car wrapping for example. TARGET AUDIENCE The target audience for the business will be aimed at a younger generation of Crypto entrepreneur and enthusiast who wants to learn about the technology of cryptocurrency and the strategies (tips and tricks) of how to get started and to become a successful investor in the industry. The target age group will aim to include people between the ages of 18 and 45 considering that investing in cryptocurrency involves a certain level of technology know-how and ability to be able to work with computers and money. The brand therefore needs to appeal to a young technology savvy audience and have an element of being futuristic and forward thinking. LOGO The logo should be a Type-based logo (with the type font of the company name being something unique and customised, not just a generic text font) It should also contain a distinctive icon / symbol that defines the brand that can be used in various forms and should be able to stand alone and be recognisable if it were to be printed on a t-shirt or as small as a sticker for example. The icon or symbol should be catchy and recognisable in its whole form or if certain elements were to be shown in partial form, the brand would still be recognisable. The logo symbol could also be done in a way that can be repeated to form a ‘texture pattern’ which can be used as a gradient fill on backgrounds / watermarks or as textures on physical products (business cards, shirts / hoodies etc.) The logo should be able to work in both a horizontal and square composition format if possible. COLOUR SCHEME The colour scheme for the project is not restricted however, something that is modern and techy and shows off the futuristic nature of the niche that defines the business industry is preferrable. Warmer colours are generally the preference such as Reds, Oranges, Purples & pinks, Electric green / Teal / Aqua which can be contrasted by darker Charcoal and Grey tones etc The colour scheme should possibly take inspiration from neon signage, however this does not have to be a literal translation of the font text needing to glow. ‘NEON PASTEL’ tones could be a valid description of the possible colour scheme for the logo and website. The logo should be able to be powerful in both the pure Black & White version as well as in a range of different potential colour options considering that the idea will be to have apparel printed and the logo should ‘POP’ on both a Black, White or Charcoal background. STATIONERY Since the business is Primarily online, there should not be the need for printed business cards or letterheads etc. An email signature and something creative to be used for the email responder should be considered for when clients sign up to an email list or make an online purchase for example. A QR coded business card that can be linked to various social networking platforms when it’s scanned by a phone camera etc. would be the idea for the business card. Perhaps the design of this card will be a good showcase for the brand too. FACEBOOK BANNER Facebook will be used as a lead generating social media platform. A Facebook page with content in sync with that of the website would make sense. A designed Facebook page banner would be needed for the page to have the same look-and -feel as the website. INSTAGRAM BANNER Like Facebook, Instagram will also need to be branded in line with the look and feel of the website and will require a graphic to be used as a profile image. YOU TUBE BANNER The You Tube channel will require a key profile picture image as well as background banner. INSPIRATION / MOOD BOARD Below are some guiding images and colour tones in the form of a mood board that describe the look and feel for the intended logo and colour scheme concepts, however, these don’t necessarily need to be set as hard and fast rules and some creative license is more than welcome. If there is any aspect of the design concept and brief you are not certain on, please don’t hesitate to contact me to discuss Thank you for your participation Best Regards

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logo y paquete de redes sociales comienza en $399.