We need a logo for our property website that allows homeowners in the UK, (and at a later date the USA) to sell their homes themselves online via our website and the large online property sites such as Rightmove and PrimeLocation .
We need a logo that is clear online when small on social media or as favicons, and clear when people drive past the property boards that sit outside customers homes as such it would be good to have the iconography of a logo able to be used with or separately from name of the company.
The current holding logo (green on blue background) is attached - we want to move away from these exact colours as they are too close to Rightmove.
A second logo (blue and white) we got and have ultimately do not likes is attached. The logo is not clear. Although we like the idea of an element of movement here shown via the two arrows, the movement is in the wrong direction (movement left to right better for left to right reading markets such as UK & US than top to bottom). Again we like the fact it has a house in but this is not clear.
Attached is a screenshot of the website we are building - colours can change to fit logo if needed but icons won't.
Out main competitors are
Here is a list with the top 500 estate agents in the UK and their logos