Cómo rebecca.shepard comenzó su viaje en logo y paquete de redes sociales
¿Cómo se te conoce?
R2 Water Technology
¿Cuál es el eslogan de tu compañía?
Swim Clean. Swim Sustainably. Swim Happy.
Cuéntanos a qué tipo de público quieres llegar
Swimming pool water gets polluted with build-ups of excessive chemicals over time. This makes the water have a flat appearance and an odor. It also makes the water unsafe because of high build ups of chemicals and disinfection byproducts. Before, the only way to fix this was to drain the pool and refill. This is horrible on the environment, especially in drought areas like southern California. This company can help homeowners and businesses avoid the cost and environmental impact of draining pools and instead they can recycle, filter and purify the existing swimming pool water with less than 2% loss of water during the process (most of these companies lose up to 30% of the water during the process) to bring it back to better than tap water quality through the use of extremely advanced purification and filtering technologies. The advantages of this technology are: no need to drain the pool (better for the environment), saves water (this company is located in Santa Barbara California and services all drought areas; keeps dirty polluted pool waters from being sent into drains that end up in our oceans. Technology is fast, effective and purifying. The process is: they bring their purification truck to the location and a highly trained tech will begin the process of slowly pulling the pool water out of the pool, running it through some very special filters and membranes, and then sending the purified water back into the pool. The process usually takes just a few hours. You can LITERALLY drink the water due to the level of purity - better than tap water.
Please note this company works on both commercial and residential pools. So business-to-business and business-to-consumer. The logo has to appeal to both.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Otros requisitos relativos al color
Think BLUE - the most perfect Caribbean water or most sparkling pool (looks like diamonds on the surface)
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
This is our competitor's logo and truck wrap. I like the simplicity of the text but do not like the image of the logo.
I like their use of water as a border. HATE the logo itself and hate the color orange for this - orange has nothing to do with pools.
We might want the logo to convey a before and after scenario, so showing a nasty color (dirty pools are usually green) and a clean, fresh color (blue, sparkling). So we want to simplify the complexity of the technology through the image of the logo.
We do NOT like the current logo. Please do not let it limit your creativity. We want to see innovative options. Think keywords: swimming pools, sparkling water, dirty sludgy puddles vs. crystal clear raging rivers. Think advanced technology. How do we merge those two ideas into one image?
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