We would like to redesign our website logo. Our website is fplbet.com. We provide football content, based on fantasy football (English Premier League Soccer) and betting (Soccer / Football Betting). The official fantasy game we write content on is here for reference: https://fantasy.premierleague.com/ We provide tips, statistics, reviews and analysis. We are planning to do the same for betting - tips, reviews, odds and so on.
I find the existing logo too boring even though I quite like the font.
One of the key things I think we are missing is some kind of mark / graphic that can be used as a stand alone element, which is our individual stamp that really says who we are. We would use this as our avatar / icon on social media. Currently, we use a generic icon of a football, as you can see on our twitter profile. https://twitter.com/fplbet.
You will see from our existing website header and also from our twitter profile, the background is quite childish. We want the redesign to help us grow up and come across as a more serious and grown up brand. More aspirational than playful. If it could ecapsulate football analysis and football betting then great but this may be a tough ask.
We are open to colour pallettes and will update our website design to incorporate the colours of the new logo. The existing colours are green and grey. We prefer landscape rather than portrait orientation logos.
In terms of the social covers, here are some concepts we would like to emphasise / incorporate: