Thank you for reviewing the Brand Design Brief for Hartford Hustle.
Hartford Hustle is a new lifestyle brand looking for someone with a depth of perspective and experience that can quickly turn our concept into something artistically refined, and robust enough to be scaled from this very focused beginning to a full lifestyle brand.
Rather than a demographic, Hartford Hustle is for a psychographic - The People Making Hartford Happen, and those who want to be part of that.
In previous endeavors I have worked with Creative and Marketing as a packaging consultant and supplier to the beauty industry, including Estee Lauder, L'Oreal, Avon, and their key suppliers, and now I am currently working with entrepreneurs in the consumer products space on their packaging. I understand and appreciate the importance of design, and my tastes exceed my abilities in this respect. I am particularly interested in working with someone I won't outgrow.
Please see the attached zip file for sketches for the logo concept as best as I (not a visual artist) could render them. They are of course very rough. I’m looking for a more refined actual brand image. There is also a text document with a lot more detail and pictures in the zip file, which you should read.
Also, see the Hartford Skyline .jpg in the Design Inspiration section. That is the inspiration for the design. Don't be shy about offering something very different if you think you get what I'm after and have an entirely different approach that will get me there!